Bakery business

The Running Fox in Felton is a go-to eatery in the area. My recent post detailed the re-branding it’s just undertaken, and the menu shoot that I did after the restaurant had closed for the evening. The new branding looks really fresh, and the place is going from strength to strength. Bookings are pretty much mandatory nowadays, and the little innovations like the personal coffee mug that gets refills, and the bread-club subscription are adding anew dimension to an extremely successful local business. Part of my job was to get a few shots of products, branding, and staff in new livery. I didn’t have a lot of time to get the shots in the bag, and the weather was dire (there’s a surprise eh?) All went well, but I was faced with a few barriers: Lunch service had started, so I needed to work around customers. There needed to be no identifiable diners, as I’d need signed model releases from each for inclusion in promotional imagery. Also, the staff were a bit reluctant to be included in shots. It happens all the time, and you just need to accept that not everybody likes being in front of the camera.

I cracked on with the job over the course of an hour, and got some decent imagery for the new website. We’re now waiting for the spring, so we can get a shot of the entire staff in the middle of the river for a stunning, unique press shot. That’s going to be a post in itself.